LONDON, Sept 27, 2023 – (ACN Newswire) – Zilliqa, a leading layer-1 blockchain offering high-performance, high-security and low-fee solutions, today announces a partnership with GMEX Group and its initiative ZERO13, the digital climate fintech aggregation ecosystem, to launch the first-of-its-kind carbon offset platform that will transform the way that retail customers engage with corporate environmental initiatives.
Together, Zilliqa Group and GMEX ZERO13 will deliver a cutting-edge platform that uses the blockchain-based currency, EVP, to represent carbon credit offsets. When they purchase goods or services, customers of brands partnered with Zilliqa will receive EVP tokens on the Zilliqa blockchain, enabling them to offset their carbon footprint directly through funding various environmental initiatives.
Through this innovative platform, users can channel these tokens towards funding specific carbon-credit offset initiatives, granting them direct influence over which environmental projects their offsets fund. The platform empowers consumers to have a tangible input in carbon neutrality efforts and make better-informed purchasing decisions.
The EVP tokens come with programmable features, such as expiry conditions. If the EVP is not allocated to a carbon offset program by a set deadline, the token is either burned or reverted to the original owner, encouraging timely contributions to sustainability efforts.
For producers of carbon credits, this system not only amplifies the visibility of their projects but also introduces an innovative way to garner support and raise funds. The platform acts as a bridge, digitally connecting these initiatives with conscious consumers eager to contribute to tangible environmental solutions.
The platform offers businesses an opportunity to lead in corporate sustainability, providing complete transparency in how they – and their customers’ – carbon offsets are allocated. In a market that is increasingly environmentally aware,