New York News
Malaysian entrepreneur Elaine Hong left the fashion industry to start Enya, which provides affordable personal and period care products for women
Elaine Hong knew she wanted to work in the fashion industry from an early age. She realised her ambition, but when she discovered the impact that fast fashion was having on the environment, she resigned. Her next role was with a sustainable enterprise that reused garbage.
Working there sparked her entrepreneurial spirit, so she decided to launch her own business. In 2019, she co-founded Enya, a period care brand offering affordably priced products. In addition to Malaysia, Enya has also established operations in Singapore and Brunei.
In her own words, Hong discusses her unexpected journe