New York News
Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform.
The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow.
The main capabilities. The unified GenAI Marketing Solution enables the following capabilities:
- Customer profiling based on customer data from BigQuery’s set of ad, sales, consumer and product data.
- Creation of audience segments by applying GrowthLoop natural language processing to BigQuery datasets.
- Personalized content creation by applying Typeface’s genAI capabilities to the GrowthLoop-developed audience segments.
- Performance monitoring using GrowthLoop’s ROI and A/B testing metrics.
Why we care. It’s all abou