Billionaire Red Bull Founder Dietrich Mateschitz Dies At Age 78

It’s not often that one person kicks off a whole new beverage category. But Dietrich Mateschitz used his marketing smarts to conceive of Red Bull and then, through that drink’s success, jump start the energy drink universe in the western world. Mateschitz, who built a multi-billion dollar fortune in the process, has died at age…
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