New York News
As attitudes toward “stuff” are changing, increasingly people are looking to improve their decisions around what and how they buy and use goods.
A new report highlights the new business opportunities these consumer trends represent, and uncovers areas for innovation.
The report, Stuff in Flux 2: Playbook for Circular Innovation, describes a “leading edge” group — an estimated 19 percent of the U.S., 13 percent in Canada — looking to make better decisions about consumption. They are characterized by their “curiosity, open mindedness and desire to learn about what is new in the world around them” and confidence their actions can influence others directly and indirectly.
The authors of the report, circularity consultants Rosemary Cooper and Lindsey Boyle, who wrote it based on research methodology developed by management consultancy Alice Labs, said this group’s attitudes and behaviors are a “bellwether” and that demand will grow for circular products in the next three to five years.
“There is already mass market demand for things like reuse and repair, which could grow rapidly in the coming years,”